introducing
alba
sunrise alarm clock
Mornings that begin with clarity. Evenings that end with ease. A gradual rise from deep amber to clear morning light — guiding you gently into awareness.
join the waitlistfounding members £89 · launch price £119
what alba does
For those who value how a day begins — and how it ends.
A slow, considered sunrise — deep amber to soft gold to full day — guiding you gently into awareness. Over fifteen or thirty minutes, every morning.
A softened descent into evening light, signalling rest with subtlety and restraint. Warm amber dims slowly to nothing — no blue light, no intrusion.
No accounts. No data. No intrusion. Alba exists for you, and only you. Your schedule lives on the device. No internet required. No cloud. Nothing collected.
A companion app, reduced to its essentials — seamless, unobtrusive, precise. Different times for every day of the week. Set once, then forgotten. The clock handles everything.
Quietly sculptural. Intentionally minimal. An object that complements, never competes. A frosted opalescent form that diffuses light softly and evenly — glare-free at every level.
A single touch. Light on, light off, brightness adjusted — or the alarm quietly ended. There when you need it, invisible when you don't. No fumbling. No phone required.
the science
Mornings that begin with clarity. Evenings that end with ease. Your body contains a clock — attuned to light, shaped by hundreds of thousands of years of natural dawn. Alba gives it the signal it is looking for, even on the darkest mornings.
The gradual rise in light triggers cortisol naturally. Research in chronobiology shows this produces measurably better mood, focus, and reaction time — not through disruption, but through alignment with the body's own pace.
why alba
Refined, minimal, and unobtrusive. Designed to belong in carefully curated spaces — and to work without compromise in any bedroom, on any morning.
Private by design. No accounts. No tracking. Nothing collected. Your routine remains your own, held only by the device on your bedside table — not by any server, anywhere.
Launching in the UK, late 2026. Founding members receive early access and a preferred price.
early access
Join the waitlist for early access, a founding member price, and updates on the alba launch. No spam. Unsubscribe any time.
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No account required. Used only to notify you of alba's launch and founding member access.
who we are
Alba was made because nothing quite like it existed — a sunrise clock that was both considered in its design and honest in its technology. No compromises. No cloud. No subscription built around keeping you engaged.
Developed from first principles — the hardware, the firmware, the light science, the companion app — to do one thing properly: mark the beginning and end of each day with quiet intention.
An independent product company, based in the United Kingdom. Currently in pre-production, working with engineering and manufacturing partners towards a late 2026 launch.